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KaiProva

Kaifood (Māori). Provaproof (Latin).

The name is the promise.

An independent verification standard for pastoral beef

You can’t value what you can’t see.

Global food buyers are searching for verified pastoral beef. New Zealand and Australia have the animals and the scale — but only if that supply can be seen before it reaches the gate.

KaiProva is how farmers register young dairy-beef animals into a verified chain. Carbon is the first proof layer — origin, welfare, grass-fed, growth and future buyer standards layer on the same record.

Registering doesn’t commit you to a sale — it puts your animals on the map. An independent standard for the chain it serves, modelled on Bonsucro and FSC.

What we stand for

Every supply chain is a weave of relationships.

In conventional chains, an animal becomes a number — a carcass, a commodity, a carbon average. KaiProva carries the connections forward instead: birth, farm, processing, buyer. The relationships that make something what it is — what commodity systems forget — become visible.

Once the chain is visible, stewardship has something practical to stand on. Care for animals, land and people that can be measured, verified, contracted, and improved — not as slogan, as the way the chain actually works.

Corporate buyers need credible Scope 3 data. Farmers need recognition for the quality of what they produce. Processors need forward visibility of supply. Dairy systems need a better pathway for non-replacement calves. KaiProva is designed to hold those needs in one trusted system.

Read our kaupapa in full
The model

10–18 months on grass, verified animal by animal.

A young beef system designed for dairy-breed animals on grass — birth, rearing, finishing. Independent verification of every animal. The verified record is the basis for the premium that flows back through the chain.

Finishing window
10–18 months
250–450 kg LW
Dairy-breed animals on grass. Off-farm before next year’s intake — a repeatable line, year on year.
All we need from you
Monthly weighs
A weight upload per mob, every month or so — at minimum every 60 days. From your reader via API, or a CSV. From birth: 700 g/day minimum to qualify for the verified low-carbon claim.

No herd changes needed — register the animals you have. KaiProva doesn’t buy them; we verify them so the chain can contract. Premium flows back at processing.

Why now

Big buyers are looking for supply they can’t see yet.

Pastoral beef is different from grain-fed: animals spread across farms, regions and seasons; visibility usually only arrives at processing, too late to plan against. Once your farm is registered, you’re inside what they can see.

Global foodservice

Chains under 2030 commitments

Major chains have public commitments to cut supply-chain carbon. They need verified protein in volumes the current market can’t supply.

Premium consumer brands

Snack, protein and grocery

Brands building around traceable, claim-grade meat are looking for supply they can stand behind. Demand is outpacing what current chains can prove.

Buyers managing carbon risk

Supermarkets and consumer-goods

Carbon-reporting pressure means buyers are looking for traceable, evidence-backed supply. That’s what verification gives them.

How it works for you

Three steps. Most farms register in under fifteen minutes.

Step 01

Sign in

One-tap with Google, or a magic link sent to your email. No password to remember.

Step 02

Set up your property

NAIT number, farm name, contact details. Add as many properties as you run.

Step 03

Enrol your mob

One upload from any reader (EID + weight) enrols the whole mob. Stay on the monthly cadence and they stay inside the verified claim through to processing.

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Who’s behind it

Independent science. Public records. Animal by animal.

The science

Bioeconomy Science Institute (formerly AgResearch)

Animal by animal, not industry average. The LCA for 10–18 month young dairy beef on grass shows a verified footprint 32–48% below the New Zealand pastoral beef average reported by Beef + Lamb New Zealand.

Source: AgResearch report RE450/2024/054, Mazzetto et al. 2024. Full methodology on the science page.

The animal record

NLIS & NAIT

NLIS in Australia, NAIT in New Zealand. The tag in your animal’s ear is the receipt. The same architecture extends to BCMS in the UK, USDA-ADT in the US, and ICAR-compliant systems globally.

The data path

API or CSV

Weigh data flows straight from your reader into your KaiProva property. CSV upload too, if that’s how you keep records. No retyping, no double entry.

Read the full methodology